ZAKIA, the essential brand of savory groceries is revitalizing the World Food department with its new graphic charter and new products!

Born in Oran in Algeria in the 1950s, ZAKIA is the essential brand for the entire Maghreb community. Dynamic and innovative, the ZAKIA brand has gone beyond its wide range of couscous and semolina seeds, to offer a wide variety of products such as pasta, sauces or ravioli.

In 2021, Zakia is taking advantage of the highlight of Ramadan to unveil its brand new identity with a brand new, more modern and attractive logo with beautiful arabesque shapes and a brand new visual universe: brighter colors, a new typeface, new patterns, boosted packs with greedy visuals, while keeping the historic yellow clearly identifiable on the shelves and the nod to the green of the Algerian flag.

This year, Zakia is also going digital with the overhaul of its website (www.zakia.fr) and the long-awaited arrival on the social networks Instagram and Facebook (@ zakia.france) to be closer to its community and generate more interactions with consumers! With its best-selling products such as pasta for soups, halal ravioli and sauces, Zakia is a brand reflecting the new generation from the Maghreb. Its new slogan “Cooking with the heart” represents the love of the product, essential products in everyday life and on religious holidays.

2021 also marks ZAKIA’s commitment to the Nutri-score approach in order to help consumers adopt a healthier diet and to join in a voluntary process of transparency.